Here are a few of my favourite marketing campaigns of 2013, as well as some more opinions that you will find interesting from the committee and other professionals that I/we have worked with during the year…
In all honesty I'm not really a fan of Christmas adverts (controversial); however this one definitely caught my attention - witty and humorous, I think the department store did everything right - rather than focusing on buying presents for others, they turned the tables around understanding their consumer. Caused a great buzz on social media sites and YouTube . They actually want you to spend less on others and more on your self! Selfish but I like it and think this advert is great!
Just because...
Daniel Enderle – Events Officer, UWE Marketing Society
''The John Lewis advert! - always brilliant, increases sales, evokes emotion and creates buzz. It’s always talked and raved about; the single also sells well! ''
Sam Clark – Treasurer, UWE Marketing Society
John seems to have a soft spot for the Christmas adverts as one of his favourite campaigns was this one by WestJet...
http://www.quietroom.co.uk/santa_brandbook/one
John Argent – Managing Director – Studio 6 , Bristol
Michelle Chiffers - Senior Brand Retail Manager - Nationwide
''I have judged the DMA Awards for the past 3 years, this year I judged the best customer acquisition campaign and absolutely loved the winning campaign! '' http://www.dmaawards.org.uk/2013-gold-best-customer-aquisition-campaign Luan Wise – Chartered and Freelance Marketer “Favourite Ad campaign-Simples!” Christine Boswell-Munday - Network Manager, The Chartered Institute of Marketing South West Region | ''I loved two Guinness commercials in 2013. Their 'Surge' advert shows amazing craft and it’s a thing of beauty. But as a bloke my favourite for wanting to get down the pub and drink some (I still think adverts should sell) is the Basketball Ad - no explanation required. Nothing to do with political correctness, everything to do with the value of your mates'' Frank Hutton – Career Coach at Hutton&Co |
'' I find it so hard to identify good campaigns now as well, I can't say there's one that stands out to me as I think most of the best marketing is more sophisticated than stand alone ad campaigns now - it's one of the reasons I left advertising. I wonder if tight budgets mean that modern clients are taking fewer risks and opting for less creative options…''
Sara Bird - Senior Lecturer at University of the West of England
What do you think of these adverts? What's your most memorable ad campaign of the year?
Written by Amelia Sneezum