Hello guys!
The other day I was having a look at the Marketing Week magazines that I had purchased in the last couple of weeks and I read a really interesting article written by Lara O’Reilly. (MW 24TH Oct 2013, p9) The article that she composed was about the gender gap between males and females in the marketing sector.
Did you know, women make up 75% of the professional marketing population in the UK, yet men are twice as likely to reach the top marketing roles!? Why do think this is? Tradition, sexism or talent?
The issue is not only about who gets the senior jobs, it is also about “cold hard cash”. Ruth Mortimer, editor of MW states: “Our own Marketing Week/Ball & Hoolahan Salary Survey 2013 shows a market gap between the salaries of male and female marketers and director-level executives. Not only do men tend to get the big jobs, they also tend to be paid better for them.”
The other day I was having a look at the Marketing Week magazines that I had purchased in the last couple of weeks and I read a really interesting article written by Lara O’Reilly. (MW 24TH Oct 2013, p9) The article that she composed was about the gender gap between males and females in the marketing sector.
Did you know, women make up 75% of the professional marketing population in the UK, yet men are twice as likely to reach the top marketing roles!? Why do think this is? Tradition, sexism or talent?
The issue is not only about who gets the senior jobs, it is also about “cold hard cash”. Ruth Mortimer, editor of MW states: “Our own Marketing Week/Ball & Hoolahan Salary Survey 2013 shows a market gap between the salaries of male and female marketers and director-level executives. Not only do men tend to get the big jobs, they also tend to be paid better for them.”
Research from recruiter EMR suggests childbirth may be the reasons for this difference. Furthermore, the gender gap is an issue for marketing because, if teams don’t reflect the population as a whole, they won’t be able to appeal successfully to customers surely. I think that female marketers must put pressure on their organisation for flexible working and try to dissociate themselves with gender stereotypes if they want to reach the top marketing positions.
Finally, Anne Godfrey (Chief Executive of the Charted Institute of Marketing) expresses an interesting belief; “We should encourage people to ask questions. Without going into the gender stereotype, if you’re a confident, successful marketer, you should be equally confident in asking, ‘am I being paid the same as a male [in my position]?’”
What do you think? What other actions should women undertake in order to straighten out the gender gap in the working place? It would be interesting to hear views from the guys as well as the girls!...
The Marketing Society exclusively offer a 40% discount on Marketing Week subscriptions, and as you can see it is great to read to give you a background on what you are learning at university – it’s an easy read to! Message us on FB if you want to know the codes for this great deal.
Written by Xiomara González
Edited by Amelia Sneezum
Finally, Anne Godfrey (Chief Executive of the Charted Institute of Marketing) expresses an interesting belief; “We should encourage people to ask questions. Without going into the gender stereotype, if you’re a confident, successful marketer, you should be equally confident in asking, ‘am I being paid the same as a male [in my position]?’”
What do you think? What other actions should women undertake in order to straighten out the gender gap in the working place? It would be interesting to hear views from the guys as well as the girls!...
The Marketing Society exclusively offer a 40% discount on Marketing Week subscriptions, and as you can see it is great to read to give you a background on what you are learning at university – it’s an easy read to! Message us on FB if you want to know the codes for this great deal.
Written by Xiomara González
Edited by Amelia Sneezum